Customer-specific pricing
Price lists by customer/group, volume breaks, contract and promo pricing, currency variants, and margin-floor controls at the order line.
Odoo for US wholesale distribution, the commercial engine, not just the warehouse.
Wholesale distribution lives or dies on pricing and order velocity: customer-specific price lists, volume breaks, rebates, and a B2B portal that lets buyers reorder without calling a rep. Odoo runs the commercial side of distribution, pricing, quoting, portal, rebates, EDI, on the same platform as your inventory and finance.
500K+
Employees · largest Odoo HR engagement
50+
Odoo implementations
20 yrs
Enterprise delivery from Virginia
Warehouse software gets product out the door. Wholesale software wins the order.
There are two halves to a distribution business. The operational half, receiving, putaway, picking, packing, shipping across warehouses, is what most 'distribution ERP' pages talk about (and ours does, at /odoo-for-distribution-usa/). The commercial half, how you price, quote, take orders, and protect margin against customer-specific deals and rebate programs, is where distributors actually compete, and it's where generic systems fall short. This page is about that commercial engine.
Pricing is the heart of it. Odoo handles customer-specific price lists, quantity/volume breaks, contract pricing, time-bound promotions, and currency variants, with margin visibility at the line so a rep (or the portal) never sells below floor without an override. For distributors with thousands of SKUs and hundreds of accounts, getting pricing right in the system, instead of in a rep's head or a spreadsheet, is the single biggest margin lever.
Then the money mechanics distributors care about: customer rebate programs and vendor rebate/chargeback tracking (so you actually collect what suppliers owe you), commission structures, and landed cost on imports for true margin. All of it posts to one ledger with multi-warehouse inventory underneath, so the commercial and operational halves finally share one source of truth. ISO 12207 + ISO 27001 governance backs delivery.
What Odoo runs in wholesale
Price it, sell it, protect the margin.
B2B ordering portal
Self-service portal: negotiated pricing, live stock, reorder-from-history, order tracking, and invoice settlement, fewer reorder calls.
Large-catalog management
Thousands of SKUs with variants, units of measure, substitutes, and kits, searchable for reps and the portal alike.
EDI & drop-ship
850/810/856 EDI for chain customers, drop-ship and back-to-back POs, and three-way matching to keep the catalog wide.
Rebates & commissions
Customer rebate programs, vendor rebate/chargeback capture so you collect what suppliers owe, and rep commission structures.
One ledger, multi-warehouse
Commercial side posts to the same ledger as multi-warehouse inventory and landed cost, true margin, one source of truth.
, Questions
Odoo for wholesale distribution, what teams ask.
How is this different from your Odoo for distribution page?
Different half of the same business. /odoo-for-distribution-usa/ focuses on warehouse and fulfillment operations (receiving, picking, multi-warehouse, 3PL). This page focuses on the commercial engine, customer-specific pricing, the B2B ordering portal, rebates, and EDI. Most distributors need both; we deliver them on one Odoo platform and cross-reference so you don't buy two systems.
Can Odoo handle customer-specific and contract pricing at scale?
Yes. Price lists by customer or group, quantity/volume breaks, contract and time-bound promotional pricing, and currency variants, with margin visibility and floor controls at the order line. This is one of the strongest reasons distributors move off generic accounting tools, where pricing logic ends up in spreadsheets or a rep's memory.
Does Odoo have a B2B customer portal and EDI?
Yes. The B2B portal gives accounts self-service ordering at their negotiated pricing with live stock and order tracking. EDI (850/810/856 and related) connects chain and big-box customers that require it. We configure both during implementation and integrate with your carriers and any 3PL.
Can Odoo track vendor rebates and chargebacks?
Yes, we configure customer rebate programs and vendor rebate/chargeback tracking so accruals are visible and you actually collect what suppliers owe. For many distributors this recovers margin that was previously leaking because rebates were tracked manually or not at all.
Are you a certified Odoo partner?
Certified Odoo partner since 2012. ISO 12207 + ISO 27001 group-level certifications. 50+ implementations including a 500K-employee national-government engagement.
How do I get started?
30-minute discovery call → paid 2-4 week structured discovery → written solution design + firm fixed-fee proposal. The discovery fee is refundable against the implementation if you proceed.
Scope a wholesale distribution Odoo with pricing and portal ready.
30-min discovery → structured discovery → phased rollout. Customer pricing, B2B portal, rebates, and EDI on one platform.
Talk about your distribution